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Established in 1998, Active Research has been providing practical research and delivering actionable results to many of the UK’s leading companies for over 16 years. A friendly, professional, honest approach, providing clear, usable results has enabled Active Research to build an enviable client list featuring some of Britain’s most highly regarded businesses.

Active Research is proud to number 3M Health Care, Napp Pharmaceuticals, RoSPA, Tarmac, The British Safety Council, Countrywide Farmers, The Health & Safety Executive, LexisNexis Publishing, DNV, Birmingham Dental Hospital and The Cell Therapy Catapult amongst its prestigious client list and is pleased to have provided expert insight to help their continued success.

With proven expertise in conducting focus groups, face-to-face in-depth interviews and telephone interviews, Active Research’s ability to analyse and present findings with clear recommendations ensures the maximum business benefit to the client.


Active Research is skilled and experienced in both qualitative and quantitative market research, helping businesses better direct their marketing strategy and investment.  In addition, a detailed and up-to-date knowledge of available data sources enables Active Research to successfully undertake desk research projects, providing the valuable market insight clients need to gain a competitive edge.


Active Research brings an intelligent but friendly, approachable style to market research projects which is popular with clients and respondents alike.  Principal Market Research Consultant, Karen Pearson, communicates effectively at all levels, having credibility in the boardroom whilst also putting respondents sufficiently at their ease to ensure the reliability of the data obtained.

All research is tailored to the client’s specific needs and performed to the highest industry standards to produce actionable results on the back of clear recommendations and insights, thus ensuring clients are able to make better business decisions.